Youth volunteering and engagement is on the rise. The number of youth who volunteer has grown from 13 percent of the population to 22 percent of the population since Points of Light was founded. In fact, Neil Bush’s daughter, Lauren Bush started FEED in 2007 where she sells simplistic burlap bags with the proceeds going to help feed children through the United Nations World Food Program. Continue reading
More than eight out of 10 consumers want business to place at least equal weight on society’s interests as its business interests. Yet businesses are struggling to address social issues.
That is according to Carol Cone, an internationally-recognized expert on cause marketing and branding and a speaker at Business4Better this week.
“Purpose is the reason for an organization’s being beyond profits,” said Cone. “It creates differentiation, fuels innovation, growth and sales, builds and protects reputation, and engages and inspires customers and employees. “ Continue reading
Carol Cone, an internationally recognized leader in CSR and Global Practice Chair, Business + Social Purpose, offers eight tips for companies partnering with non-profits.
“It is not about you. There needs to be your goals, the partner goals and shared goals,” she said at the Business4Better conference. “And then you need to evolve the partnership. Don’t just manage the program, create relationship management.”
Here are eight tips Cone gave the audience for successful partnerships with nonprofits:
- Get leadership buy-in
- Clearly define roles and responsibilities
- Plan realistic expectations and deadlines
- Evolve program elements
- Communicate continuously
- Provide expected and unexpected benefits and opportunities
- Celebrate accomplishments
- Actively manage relationships, not just programs
Reconciling a balance sheet or analyzing data for the next great product is not the only metric that drives the success of great companies. Rather the secret sauce has to do with empathy for the world around you.
It is not just business for better, it is better for business, says Dev Patnaik, CEO of Jump Associates and author of Wired to Care who opened up the Business4Better show here in Anaheim.
He implored businesses to reconnect with their humanity and gave examples of companies that are doing this today. “When we are fact-based and living our lives with PowerPoint data, we are only bringing in a part of our brains every day to work, says Patnaik. “You have to have that connection and get out beyond your walls and spend the time in the real world.” Continue reading
Do you have busy employees that can’t give large amounts of time for charitable volunteering due to other commitments and a busy lifestyle?
Micro-volunteering leverages employees’ skills and can be done entirely online via a laptop or even smartphone in increments as small as 15 minutes.
Here is how it works: A non-profit posts a small project or question that requires professional expertise. The request must be something that can be solved online, able to be completed in less than 3 hours and have a clear deliverable: Think marketing or communications projects, a finance problem or a graphic design need. Through a platform delivered by Sparked.com, the request is then routed to individuals or groups of individuals that have an expertise or interest in that area. Volunteers can jump in. Continue reading
Once a midsize company embraces a social cause, it may want to prove to investors and customers that these causes are, in fact, embedded within the organization. B Corp designations seek to do just that: distinguish businesses committed to more than just the bottom line.
From corporate scandals and bailouts to government gridlock, trust in leadership has clearly been bruised and battered. In fact, less than one in five people have faith in business leaders and government officials to make ethical and moral decisions, according to the 2013 Edelman Trust Barometer.
While the numbers are indeed sobering, it isn’t all doom and gloom. The biggest winner in the study turns out to be me and you. Continue reading
IBM knows a few things about giving back. And the company is passing its knowledge on to others to help them do the same.
For 10 years now, IBM has been building what it calls its On Demand Community. This space on its website makes it easy for the company’s employees — and even retirees and non-IBM employees — to apply their professional talents to help schools, local government and not-for-profits of their choosing.