Victoria Harres

About Victoria Harres

Victoria Harres is VP, Audience Development & Social Media at PR Newswire, a UBM company. She leads various social media and audience efforts at PR Newswire and 'proudly' coordinates social media and the blog for Business4Better.

Planning Your Social Media Strategy

Ayelet Baron has her roots in coaching and mentoring and at the Business4Better conference last week she coached an audience of nonprofit and business executives to think beyond ‘likes’ and retweets. Urging everyone to think first about human relationships and real business goals.

Social networks, after all are just tools to help us get to where we want to be.

When you are planning your social media strategy, you should focus on the communities you want to build rather than thinking about tools that may help you get there. Sage advice. Continue reading

#CSRchat: A Live Interview with Susan McPherson

Can you conduct a Twitter chat virtually and present live at a conference — at the same time?

Susan McPherson might tell you I never quite asked her that question before I volunteered that she and I could do that at the Business4Better conference, but in the end Susan proved that she can tweet and talk and share a wealth of information about CSR at the same time.Although someone’s suggestion that we chew gum as well didn’t make the cut.

Another first we attempted was turning the tables on Susan to make her the guest rather than host of #CSRchat, the Twitter chat she founded and has run for the last three years.

 

Here is our chat/interview: Continue reading

Turning The Tables on #CSRchat’s Susan McPherson

For the #CSRchat initiated, I don’t have to explain how exciting it is that this Wednesday (May 1st) at the Business4Better conference, the one and only founder and host of #CSRchat, Susan McPherson will be chatting live.

And to add to the awesomeness of that, on a very personal note, ‘I’ get to interview her!

I am turning the tables on Susan and making her the guest of her own chat. We will be chatting both virtually and live – at the same time — and we hope you’ll join us for this great experiment. It will be a true test of our social media / multitasking abilities.

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11 Facts About Mid-Size Companies and CSR (Survey Results)

When we think of corporate social responsibility (CSR), so often we think of large companies with deep pockets that have dedicated staff to run employee and community engagement programs, or small start-ups that are birthed with the gene of sustainability in place.

Last month Business4Better took on the challenge of exploring just how immersed in community engagement efforts mid-size companies were.

Business4Better.org

The greatest potential for doing good is with the mid-market. “If the Middle Market were a country, its GDP would rank it as the fourth largest economy in the world,” states  Scott Vaughan in a previous B4B blog post.

So we surveyed 173 business professionals from mid-size companies (100-5000 employees) about CSR to gauge the status and plans for community involvement. Continue reading

10 Twitter Accounts to Follow for Earthday

Here on the Business4Better blog we talk about all facets of corporate social responsibility, CSR, but in honor of earthday, today we are going to focus on the environment and sustainable existence.

To start the day on the right foot, here are my top ten Twitter accounts to follow to be ‘in the know’ on the topics of sustainability: Continue reading

Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

Jane Cosmetics Touches Communities Through Friends of Jane

Corporate Social Responsibility, CSR, initiatives work best when they’re tied to the very communities a company does business in.

Jane Cosmetics achieves this by working with different types of charities through its nonprofit partnership program, Friends of Jane.

Last fall, the company teamed with She’s the First as a Friend of Jane and launched a specially packaged lip gloss collection, of which 100 percent of net proceeds go to She’s the First, which also is mentioned on the  packaging.

Jane also sponsored She’s the First’s second annual Tie-Dyed Cupcake Bake-off in November, a social media-driven fundraising campaign. In the week-long event, students across the U.S. hold cupcake sales to raise money for girls’ education sponsorships in eight developing countries. The distinctive cupcakes inevitably stop students in their tracks and give volunteers the opportunity to not only fundraise but educate others about the need to support girls
getting into the classroom in other countries, said Tammy Tibbetts, founder and president of She’s the First.

Read more about how Jane Cosmetics and “She’s the First” are reaching out into the communities they serve in this new case study: Putting Your Best Face Forward: Jane Cosmetics partners with a young social media-savvy non-profit to reach teenagers and young women

 

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Tips For Participating In #CSRchat Wednesday, March 20th

We’re very excited at Business4Better that we will be part of #CSRchat on Twitter tomorrow, Wednesday, March 20th, 3 PM ET, sharing some of the results from our recent survey of midsize companies concerning steps they are taking toward being more socially responsible.

Representing Business4Better on #CSRchat will be Scott Vaughan, CMO of UBM Tech who is B4B’s volunteer director of marketing. Scott will have the results of our mid-market CSR survey in front of him and will be sharing some of the more significant findings.

If you haven’t participated in a Twitter chat before, here are a few tips to guide you: Continue reading

The Vitamin Shoppe and Vitamin Angels Partner for Social Good

Sometimes a corporate and nonprofit match is almost destiny. 

Vitamin Angels is a nonprofit charity dedicated to reducing child mortality in underdeveloped countries by providing nutrient supplementation – vitamin A especially – to at-risk populations.

At The Vitamin Shoppe, the company’s maxim is “Every Body Matters.” The retailer and marketer aims to improve the health and well-being of its customers through good nutrition from vitamins, minerals, dietary supplements, homeopathic remedies, and health and beauty aids.

Read about Vitamin Shoppe and Vitamin Angels successful partnership and get thinking on how you can:

  • Align your business strategy and brand with a societal cause
  • Identify and partner with a nonprofit that believes in your values
  • Involve customers in your cause programs to create deeper engagement

Learn about business-nonprofit partnerships and apply these strategies to define and align your business’ social purpose in our latest case-study.

If your business can benefit from thinking more strategically about corporate social responsibility, join us in Aneheim, CA, May 1-2 for the Business4Better Conference and Expo. We’re bringing great minds together.

 

 

 

 

 

 

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Talk About Giving: Giving Tuesday Offers a Platform for Generosity

At New York’s 92nd Street Y on Tuesday of Social Media Week NYC 2013, a packed house of ‘giving’ people representing nonprofits and organizations interested in social good gathered to hear about #GivingTuesday, a movement for sharing social good initiatives great and small.

 

 

Giving Tuesday is a nascent organization, conceived in July of 2012, launched in November 2012, and becoming a major movement for social good on its very first try.

The virtual social good event was created for the connected community, people who use social media.

It tapped the strength of influencers to spread its message of doing and sharing ‘good’ for twenty-four hours. Participation included everything from organizations that raised a million dollars to an individual mom who took her kids shopping for the needy. Tapping into niche communities was very important. Organizers reached out to mom bloggers and people who share on Pinterest.

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