Web Design Company Gets Business Benefit from Giving Back

Tim Frick, president of Mightybytes, a Chicago-based web development firm, got fed up. After weeks of watching footage of oil-soaked pelicans in the Gulf of Mexico after the BP spill,  he had to do something. He rode his bike.

Tim Frick on Climate Ride

Tim Frick in the redwoods during Climate Ride

“When you are angry, take it out on your legs,” he told his audience at Business4Better.

Frick joined ClimateRide on a multi-day ride from Ventura, Calif. to San Francisco. A lucky case of bronchitis slowed him down, and he ended up getting a behind the scenes look at the organization from the “sag wagon.” A love affair was born. Continue reading

8 Essential Steps of Starting an Employee Volunteer Program

Employee volunteering programs are increasingly the “heartbeat” of where social innovation is happening to improve business and impact communities. At the Business4Business (B4B) Conference, executives from Alcoa, BJs Restaurants, and Edwards Life Sciences shared their knowledge on starting and delivering impactful employee volunteer programs, organized around 8 steps. The session was moderated by CEO of OneOC, Dan McQuaid.

After listening carefully to this lively 45 minute discussion, it is clear there is no single way to go about starting and managing an employee volunteer program. However, there are core steps executives can take. Here is eight as shared in the Business4Better session. Continue reading

Turning The Tables on #CSRchat’s Susan McPherson

For the #CSRchat initiated, I don’t have to explain how exciting it is that this Wednesday (May 1st) at the Business4Better conference, the one and only founder and host of #CSRchat, Susan McPherson will be chatting live.

And to add to the awesomeness of that, on a very personal note, ‘I’ get to interview her!

I am turning the tables on Susan and making her the guest of her own chat. We will be chatting both virtually and live – at the same time — and we hope you’ll join us for this great experiment. It will be a true test of our social media / multitasking abilities.

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Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries  greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading

Eight Essential Reasons to Register for Business4Better!

Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.

It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading

Dev Patnaik Will Discuss The Power of Empathy on Change and Growth at B4B Conference

In his book Wired to Care: How Companies Prosper When They Create Widespread Empathy, Dev Patnaik talks about how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.

Dev Patnaik, CEO Jump Associates, Author of Wired to Care

Dev is the CEO of Jump Associates, a business strategy and innovation firm, and an adjunct professor at Stanford University’s Product Design program, teaching a class called Needfinding. Continue reading

Beyond Corporate Charity: Doing Business for Better

White Paper: Stop The Charity and Start the Impact

Stop The Charity and Start The Impact (a Business4Better white paper)

The way beyond the self-limiting altruistic corporate charity of the 20th century  is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.

A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading

Nonprofit Insights: Accelerating Cause Marketing (free webinar)

Business4Better Nonprofit Insights WebinarBusiness4Better, in collaboration with OneOC, invites you to join join us for the first in a series of informative webinars, Nonprofit Insights, designed to educate and help nonprofits increase the awareness, impact and value of their organizations.

Scheduled for Thursday, October 11 at 1 p.m. PDT, Cause Marketing that makes a quantum leap in societal impact” will delve into creating more meaningful, active partnerships with for-profit organizations that can accelerate the effectiveness of an organization’s mission. Continue reading

FREE Exhibition Space To Nonprofits To Help Form Sustainable Corporate Partnerships

Business4Better Conference and Expo

Business4Better

The word ‘free’ doesn’t come up often enough in my opinion, but I’m so happy that it has in this case.

Every worthy nonprofit deserves a bit of ‘free.’

Business4Better has opened the application process for qualifying nonprofit organizations interested in fostering deeper and more impactful relationships with businesses to secure a free exhibit space at our inaugural event. Continue reading

Valuable Lesson: Community Is Reshaping B2B Tech Marketing And Corporate Responsibility

 

With my recent dive into Corporate Responsibility and nonprofit work through Business4Better (B4B), I am discovering many new dimensions things about business, society and myself, and eerily familiar patterns.

An interesting parallel is happening in the world of Corporate Social Responsibility (CSR) and B2B marketing that underlines the over-riding influence of “community” on our blended personal-professional lives.  Both CSR and B2B marketing have shifted to a greater focus on eliciting “engagement” and “involvement” to contribute to a company’s success (“doing good to do good”, as I hear frequently).  During my first few months of working on B4B, I keep saying to myself, “Wait, I think I have seen this movie!”

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