Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.
CSR is not just for ‘corporations.’
Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.
Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading
Take one chartered bus, 55 employees from across UBM, add in 3 metric tons of sunscreen, several dozen hardhats and hammers, countless bent nails, and what do you get?
Three houses with identifiable rooms and walls, a few bruised fingers, and a staggering amount of personal satisfaction.
I’ll admit I was a bit dubious as I joined my UBM colleagues for a day’s worth of volunteer service on a Habitat for Humanity worksite in the northwest Phoenix suburb of Glendale. We unloaded on an assuming cul-de-sac about 9:00 a.m. in early February; the H4H crew greeted us warmly with this concise orientation speech:
“Be safe! Have fun! The hammers are over there.” Continue reading
Future business success depends on taking personal responsibility for sustainability, argues Mark Coleman in his new book, The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW!
“You will be in a world where natural resources are constrained and recruitment and retention are difficult,” Coleman warned in an interview. What’s required, then, are businesses and products built around engaged employees and social responsibility.
Coleman points to Green Mountain Coffee Roasters as an example. The company invests in the communities that grow its beans, he observed, not out of some abstract sense of obligation or philanthropy, but because keeping that environment healthy is a basic requirement for getting high-quality, low-cost beans. Sustainability is core to the business strategy. Continue reading
Stop The Charity and Start The Impact (a Business4Better white paper)
The way beyond the self-limiting altruistic corporate charity of the 20th century is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.
A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading