This post, last in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.
This is my final segment on “Defining Sports and Social Change” and here I’ll be shining a light where sports are used as a platform for advocacy, awareness and fundraising campaigns. This is the category most casual sports fans and active “weekend warriors” are familiar with, where we see sports as a central, unifying platform to rally an audience and raise awareness and/or funds around a particular cause.
Probably the most common examples are the thousands of run/walks, marathons and endurance races that happen every year, raising funds and awareness around a myriad of diseases and critical social issues. Run/Walk/Ride events have proven to be effective fundraisers and are used by some of the largest nonprofits and cause programs in the world including American Cancer Society, National Multiple Sclerosis Society and the Alzheimer’s Association. Continue reading
This post, second in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.
In the first segment of this series, I talked about sports programming for underserved populations, including sports for people with disabilities and programs for economically disadvantaged communities. Here, I’m focusing on sports programming that operates as a developmental platform to tackle specific social issues. These programs are similar to the ones mentioned in the previous post as both are rooted in providing a sport or activity, however the end goal here is a bit different. Programs in the development space have specific outcomes attached to their programs such as literacy and education, disease prevention, or peace building and reconciliation, and the sports activity is central to initiating that change.
While there are many on-going “sport for development” initiatives, what’s also common in this category are programs implemented to address immediate issues that arise during a humanitarian crisis, natural disasters and in conflict/post-conflict zones. Continue reading
This post is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.
What is a sports nonprofit organization?
In developing cause marketing and corporate social responsibility (CSR) programs around sports, this is a question my organization runs into quite often. While some people are familiar with a few well-known sports related nonprofits like Special Olympics or the Boys and Girls Clubs, the breadth and depth of what the programs in this space provide is truly unique. Recognizing the differences surrounding how these programs work and what type of impact they strive for are vitally important to anyone who wants to create an effective for-profit/nonprofit relationship in sports.
For those of you who come from the business side of the equation, I hope this provides a clearer picture of the overall sports nonprofit landscape so you can make better-informed decisions when selecting a nonprofit partner for cause marketing campaigns or broader CSR initiatives.
“With a mobile phone, you can be sitting inside a hut in rural Kenya and within seconds get money from San Francisco, California,” said Premal Shah, President of Kiva.org in a brief interview for Intel’s Sixty Second Insights.
Premal Shah, President of Kiva.org
What is Kiva? In short, it’s a non-profit organization that facilitates micro-lending to people around the globe and helps them grow their small businesses. Continue reading
A partnership between corporate benevolence and nonprofit action, The HOPE Program, based in Brooklyn NY, has one of the best records in the industry for transforming unemployed and under-skilled individuals with difficult socioeconomic histories into successful long-term employees.
Thought your small or midmarket business didn’t have the resources to make an impact on nonprofits through skills-based volunteering?
Join A Billion + Change for a free webinar which will address the unique role that small businesses can play in the pro bono movement, and how they can leverage their skills and talents to make a big impact on nonprofits in our communities. While the pro bono movement is sweeping the nation and America’s favorite brands are pledging billions to help build nonprofit capacity, small businesses have a critical role to play in leading a collective effort to move the needle on community priorities around the world. Continue reading
Because nonprofit managers are unaccustomed to corporate presence, nonprofit-business partnerships remain notoriously difficult. Still, there is no question that there are ways to succeed and that success often takes nonprofits to previously unimagined levels of impact. Indeed, there are enough successes (and failures) to identify five strategies that help ensure, not only that partnerships will not fall apart, but that they truly magnify the social sector impact. Continue reading
Nonprofits need to be creative to reach their audiences in ways that have immediate impact, inspire action and all the while being very conscious of expense.
Video storytelling is a powerful solution.
With a number of user-friendly multimedia tools, digital platforms and a variety of channels through which to spread a nonprofit message, developing and implementing an effective video strategy requires careful planning. Continue reading
Nonprofit leaders are increasingly realizing the latent power of corporate partnerships. Bill Shore founded and built one of the nation’s largest anti-hunger organizations. Share Our Strength (SOS), by rejecting what he calls the system of “setting for that tiny margin of the financial universe that consists of leftover wealth.“
Stop The Charity and Start The Impact (a Business4Better white paper)
The way beyond the self-limiting altruistic corporate charity of the 20th century is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.
A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading