Turning The Tables on #CSRchat’s Susan McPherson

For the #CSRchat initiated, I don’t have to explain how exciting it is that this Wednesday (May 1st) at the Business4Better conference, the one and only founder and host of #CSRchat, Susan McPherson will be chatting live.

And to add to the awesomeness of that, on a very personal note, ‘I’ get to interview her!

I am turning the tables on Susan and making her the guest of her own chat. We will be chatting both virtually and live – at the same time — and we hope you’ll join us for this great experiment. It will be a true test of our social media / multitasking abilities.

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Do Great Companies Make Great States?

This post is by guest blogger Bahar Gidwani, co-founder and CEO of CSRhub which provides access to corporate social responsibility and sustainability ratings and information on 7,000+ companies from 135 industries in 90 countries. This article previously appeared on the CSRhub blog

“I’d like to thank the great citizens of our wonderful state…”  How many times have you heard this greeting?  It implies that good citizens are responsible for building a better community.  The Citizen’s United Supreme Court case added to the view that corporations are “citizens” in certain senses.  So, do “good” corporate citizens contribute also to building “good” states?  Some intriguing research on this topic is now possible thanks to a new corporate social responsibility ratings database from CSRHub.

It is hard to compare corporate and state social performance without making some fairly broad assumptions.  For companies, we can measure how they treat the environment, their communities, and their employees.  We can also assess how well companies are governed by their investors, boards, and management teams.  For states or other communities, we can measure things such as education levels, unemployment levels, divorce rates, or how many crimes are committed. Continue reading

11 Facts About Mid-Size Companies and CSR (Survey Results)

When we think of corporate social responsibility (CSR), so often we think of large companies with deep pockets that have dedicated staff to run employee and community engagement programs, or small start-ups that are birthed with the gene of sustainability in place.

Last month Business4Better took on the challenge of exploring just how immersed in community engagement efforts mid-size companies were.

Business4Better.org

The greatest potential for doing good is with the mid-market. “If the Middle Market were a country, its GDP would rank it as the fourth largest economy in the world,” states  Scott Vaughan in a previous B4B blog post.

So we surveyed 173 business professionals from mid-size companies (100-5000 employees) about CSR to gauge the status and plans for community involvement. Continue reading

10 Twitter Accounts to Follow for Earthday

Here on the Business4Better blog we talk about all facets of corporate social responsibility, CSR, but in honor of earthday, today we are going to focus on the environment and sustainable existence.

To start the day on the right foot, here are my top ten Twitter accounts to follow to be ‘in the know’ on the topics of sustainability: Continue reading

Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries  greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading

Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

Technology and the Nonprofit: A Blog Roundup from Stanford Social Innovation Review

This post is by guest blogger Mary Harrison, Stanford student and Stanford Social Innovation Review intern.

The field of technology is one important area of successful partnerships between nonprofits and businesses. Health care, education, and banking are three sectors that are currently using groundbreaking technology partnerships between businesses and nonprofits.

These technologies are often very simple and inexpensive but can make an extraordinary impact in people’s lives. Nonprofit/business partnerships can provide benefits to both organizations involved.

Here are some recent Stanford Social Innovation Review blogs that have been written about innovative partnerships. Continue reading

Eight Essential Reasons to Register for Business4Better!

Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.

It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading

Top 10 CSR Pros To Follow On Twitter

Twitter.comSocial Media is often thought of as a place to express oneself to the world; sometimes selfishly and for personal gain, and sometimes for the betterment of the world around us. It has proved to be a powerful tool for social good.

People are using social media to organize and create a better world.

No where is this more evident than in Corporate Social Responsibility (CSR) initiatives. Every step a company makes, whether it be good or bad, is easily broadcast over social and consumers expect organizations to be responsible citizens in their communities more than ever.

With that in mind, below is a list of the most influential and, in our opinion, interesting CSR thought leaders to follow on Twitter. Continue reading

Defining Sports and Social Change: Sports as a Vehicle for Advocacy, Awareness and Fundraising

This post, last in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

This is my final segment on “Defining Sports and Social Change” and here I’ll be shining a light where sports are used as a platform for advocacy, awareness and fundraising campaigns. This is the category most casual sports fans and active “weekend warriors” are familiar with, where we see sports as a central, unifying platform to rally an audience and raise awareness and/or funds around a particular cause.  

Probably the most common examples are the thousands of run/walks, marathons and endurance races that happen every year, raising funds and awareness around a myriad of diseases and critical social issues. Run/Walk/Ride events have proven to be effective fundraisers and are used by some of the largest nonprofits and cause programs in the world including American Cancer Society, National Multiple Sclerosis Society and the Alzheimer’s Association. Continue reading