Tim Frick, president of Mightybytes, a Chicago-based web development firm, got fed up. After weeks of watching footage of oil-soaked pelicans in the Gulf of Mexico after the BP spill, he had to do something. He rode his bike.
“When you are angry, take it out on your legs,” he told his audience at Business4Better.
Frick joined ClimateRide on a multi-day ride from Ventura, Calif. to San Francisco. A lucky case of bronchitis slowed him down, and he ended up getting a behind the scenes look at the organization from the “sag wagon.” A love affair was born.
ClimateRide and Mightybytes are now partnered in deep ways. Frick’s company rebuilt ClimateRide’s web site and applied its expertise in digital marketing. With FourSquare applications, a slicker site design and other tactics, the group, which shares profits with 50 to 60 environmental and bike-related, had 70% of web sites visitors donate.
But Mightybytes benefited as well. Team work and morale improved. The company formed its own ClimateRide team and forged new bonds and brainstormed new ideas over hundreds of miles in the saddle.
Frick says his digital efforts have increased his national reach and exposure, bringing new clients — so many he can now pick clients that align with his values.
His work and the work of Climate Ride is ultimately the same, he says. “At one level, what they do is build community around what they do.” It’s the best of digital marketing — real connection.