Planning Your Social Media Strategy

Victoria Harres Victoria Harres is VP, Audience Development & Social Media at PR Newswire, a UBM company. She leads various social media and audience efforts at PR Newswire and 'proudly' coordinates social media and the blog for Business4Better.
About Victoria Harres (22 Posts)

Ayelet Baron has her roots in coaching and mentoring and at the Business4Better conference last week she coached an audience of nonprofit and business executives to think beyond ‘likes’ and retweets. Urging everyone to think first about human relationships and real business goals.

Social networks, after all are just tools to help us get to where we want to be.

When you are planning your social media strategy, you should focus on the communities you want to build rather than thinking about tools that may help you get there. Sage advice.

[If you have any trouble seeing the Storify below, you can also view it here: http://storify.com/victoriaharres/planning-your-social-media-strategy]

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

UBM Copyright © 2012 UBM LLC, All rights reserved
Terms of Service | Privacy Statement

UBM Partnership Events:

Responsible Business 2012
14-15 March 2012

Business Design Centre
London, UK
ONG Brazil 2012
6-9 December 2012

Expo Center Norte
Saõ Paulo, Brazil
NGO India 2012
16-18 March 2012

Epicentre
Guragaon, India