Ayelet Baron has her roots in coaching and mentoring and at the Business4Better conference last week she coached an audience of nonprofit and business executives to think beyond ‘likes’ and retweets. Urging everyone to think first about human relationships and real business goals.
Social networks, after all are just tools to help us get to where we want to be.
When you are planning your social media strategy, you should focus on the communities you want to build rather than thinking about tools that may help you get there. Sage advice.
[If you have any trouble seeing the Storify below, you can also view it here: http://storify.com/victoriaharres/planning-your-social-media-strategy]