Midmarket Companies: The Stage is Set for Sustainable Community Partnerships & Impact

Scott Vaughan Scott Vaughan: Chief Marketing Officer, UBM Tech Scott leads a performance marketing team focused on using data-driven marketing to engage and serve B2B professionals and the marketers trying to reach them. He is also responsible for UBM Tech brand management and outbound communications.
About Scott Vaughan (7 Posts)

As focus shifts from checkbook philanthropy to active, hands-on community involvement, mid-size enterprises are rising up to get employees and their brands more engaged in the communities they serve.

Mid Market GDP 4th Largest EconomyLarge Enterprises have been at the forefront of the corporate social responsibility landscape  with organized sustainability programs for a number of years. But midmarkets are now prime to make their own impact.

There are nearly 200,000 midmarket companies in the US, according to the National Center for Middle Market .

If the Middle Market were a country, its GDP would rank it as the fourth largest economy in the world.

Now, that is some serious clout that could have a major impact on much needed community and societal causes, and help these businesses raise their profile and business prospects.

While there are many lessons mid-size organizations can learn from larger Fortune 1000 enterprises, midmarket businesses are primed to get their companies and employees more involved.  Midmarkets have attributes and needs that are a perfect match for community engagement and partnerships.  Specifically, they are:

  • regionally focused with strong local and deeply embedded ties in their communities, while looking to national and global expansion
  • competing for talent with larger, well-funded organizations, so it is imperative they re-think how to foster employee loyalty and passion
  • trying to operationally automate for growth and scale, without losing the soul and culture of their organization
  • focused on growth, and being part of something bigger is an effective way to make it happen

Empowering midmarket executives – from CEOs to HR to Marketing – to help their companies and employees do good in order to do even better as a business is what Business4Better is all about.

Are you a professional at a midmarket company re-imagining how you can add or change your community engagement and employee involvement?  Check out Business4Better.org and let’s work together to make a REAL difference

6 thoughts on “Midmarket Companies: The Stage is Set for Sustainable Community Partnerships & Impact

  1. Huge opportunity for midmarket companies to build their brand, engage their customers and invigorate their employees through community partnerships. Companies, including the midmarket, have too often not thought of community partnership as integral to their company’s growth and brand. That is changing rapidly.

  2. Thanks Eric. This is why Business4Better is focused on helping midmarket companies get of fthe ground and/or advance their community partnerships and programs. It is an underserved community of professionals and companies when it comes to community and corporate social responsibility.

  3. Pingback: The Role of SMEs in Corporate Social Responsibility | Business4Better Blog

  4. Where is the rallying cry! The theme from “Rocky” must start playing in all of our heads. “Gonna Fly Now!” Let’s band together midsize companies – the midmarket – there is strength in numbers!

  5. Where is the rallying cry!?! The theme from “Rocky” must start playing in all of our heads. “Gonna Fly Now!” Let’s band together midsize companies – the midmarket – there is strength in numbers!

  6. Pingback: 11 Facts About Mid-Size Companies and CSR (Survey Results) | Business4Better Blog

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