Turning Volunteer Day to Volunteer Culture

Pam Moore Pam Moore is Senior Vice President of Content and Strategy for UBM Connect. She oversees editorial strategy for 9 physician-oriented web sites and 5 print journals.
About Pam Moore (7 Posts)

This past weekend, the Obama administration held a National Day of Service on Saturday and the Martin Luther King Jr. Day of Service on Monday. Volunteers were repairing homes, distributing coats, and putting together care packages. On the National Mall, they could sign up to help about 100 non-profits that awaited them in tents.

National Day of Service Foursquare Badge









There’s a Four Square badge, a Twitter feed and national coverage.

“It’s part of core American values to get citizens engaged and it’s very unifying to have people serving for a common cause,” Wendy Spencer, CEO of the Corporation for National and Community Service, the federal agency heading the King day of service, told USA Today. “This is sort of the kickoff for volunteer service for the year.”

But even with all that support, it’s going to be hard to get volunteers who can show up more than a few times. Businesses have the same problem with their volunteer programs. A handful of folk might show up for a 5k walk or a afternoon at a shelter, but the passion rapidly dies, and it’s back to business as normal.

Improving employee volunteer programs, making them integral to the business and aligned with employee desires, is one of the core topics to be covered at Business4Better. Join us in Anaheim to make your volunteer program bigger than a single day of service.


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