How Appirio is Tapping Its Silver Lining to Help The Community

Scott Vaughan Scott Vaughan: Chief Marketing Officer, UBM Tech Scott leads a performance marketing team focused on using data-driven marketing to engage and serve B2B professionals and the marketers trying to reach them. He is also responsible for UBM Tech brand management and outbound communications.
About Scott Vaughan (7 Posts)

For many companies, getting started can be the hardest part of any community partnership program.

Appirio started small at just the 100 employee mark,  picking a few key areas and working with employees to understand their ideas and get them involved. In the beginning it felt like a bunch of events strung together, not a program. As they grew, Appirio figured out how to more gracefully interweave business objectives with their CSR and community involvement. At the top of the list was leading with their strengths in tech talent and resources to make a difference and strong reliance on employee participation. This also helps to have impact on an ad hoc, dynamic budget.

To help accelerate and to merge business partnerships and outcomes with community, Appirio looked at “readymade” partner and customer events where their employees, customers, and communities were already doing good things.

Where did this lead the company and its employees? Would you believe part of the journey involves handmade blankets?

To read more about how companies like Appirio are working with nonprofits in their community to achieve Business4Better, read A Silver Lining in Every Cloud: Applying Time, Talent and Tech for Business and Social Good.

We hope we’ll see you in Aneheim, CA for our first Business4Better Conference and Expo May 1st and 2nd, where we’ll all be diving deep into issues surrounding mid-market companies and corporate social responsibility.

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