In his book Wired to Care: How Companies Prosper When They Create Widespread Empathy, Dev Patnaik talks about how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.
Dev is the CEO of Jump Associates, a business strategy and innovation firm, and an adjunct professor at Stanford University’s Product Design program, teaching a class called Needfinding.
In a 2009 interview about his book, Dev speaks of the belief that empathy can give a company the intuitive gut sense of what keeps people up at night.
A key to successful product development to be sure, and certainly an important factor in being a company that can create successful partnerships with nonprofits and to achieve the principles of doing Business4Better.
“Empathy has the power to change how we see the world,” states Dev. Through empathy we see the world through someone else’ eyes.
Dev will kick off the Business4Better conference in Aneheim, California on the morning of May 1st with an opening keynote address discussing the power of empathy on change and growth. We hope we’ll see you there! We are now accepting registration.