Purpose, standing for something beyond the bottom line, is changing core operations, brands, marketing and culture at all sorts of companies according to Carol Cone.
“Consumers are calling for business leaders to genuinely embed “purpose” into their everyday operations,” she stated in an article for The Huffington Post.
From Chipotle to Tom’s Shoes, companies big to small are having another look at what really matters and Carol intends to inspire you to do the same. Grounded in hard data from new research, latest trends, and best practices, she’ll share a vision for what Purpose can deliver. And how you can make purpose central at your own company.
This May, Carol Cone will bring over twenty five years of experience creating substantive public-private partnerships to our inaugural conference in Anaheim, California and we couldn’t be happier here at Business4Better.
Carol is the Global Practice Chair of Edelman Business + Social Purpose. She has responsibility for Edelman’s CSR, sustainability and citizenship offering worldwide, while she provides strategic counsel to clients including Microsoft, Girl Scouts USA, Southwest Airlines, Exelis, Wrigley and PNC.
We hope you’ll come see Carol speak. Do get registered now. We look forward to seeing you in Anaheim!