The Vitamin Shoppe and Vitamin Angels Partner for Social Good

Victoria Harres Victoria Harres is VP, Audience Development & Social Media at PR Newswire, a UBM company. She leads various social media and audience efforts at PR Newswire and 'proudly' coordinates social media and the blog for Business4Better.
About Victoria Harres (22 Posts)
Sometimes a corporate and nonprofit match is almost destiny. 

Vitamin Angels is a nonprofit charity dedicated to reducing child mortality in underdeveloped countries by providing nutrient supplementation – vitamin A especially – to at-risk populations.

At The Vitamin Shoppe, the company’s maxim is “Every Body Matters.” The retailer and marketer aims to improve the health and well-being of its customers through good nutrition from vitamins, minerals, dietary supplements, homeopathic remedies, and health and beauty aids.

Read about Vitamin Shoppe and Vitamin Angels successful partnership and get thinking on how you can:

  • Align your business strategy and brand with a societal cause
  • Identify and partner with a nonprofit that believes in your values
  • Involve customers in your cause programs to create deeper engagement

Learn about business-nonprofit partnerships and apply these strategies to define and align your business’ social purpose in our latest case-study.

If your business can benefit from thinking more¬†strategically about corporate social responsibility, join us in Aneheim, CA, May 1-2 for the Business4Better Conference and Expo. We’re bringing great minds together.







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