Social Media is often thought of as a place to express oneself to the world; sometimes selfishly and for personal gain, and sometimes for the betterment of the world around us. It has proved to be a powerful tool for social good.
People are using social media to organize and create a better world.
No where is this more evident than in Corporate Social Responsibility (CSR) initiatives. Every step a company makes, whether it be good or bad, is easily broadcast over social and consumers expect organizations to be responsible citizens in their communities more than ever.
With that in mind, below is a list of the most influential and, in our opinion, interesting CSR thought leaders to follow on Twitter.
So how did we select our ten experts from the many worthy CSR twitterers? We based our selections on a combination of data from Klout, Peek Analytics, Followerwonk, and then we applied a whole lot of good old fashion editorial judgment based on who we’ve been learning from. Take a look at our list and let us know who else you think deserves a follow in the comments below! Also, don’t forget to follow @Business4Better.
Name: Susan McPherson
Job Title: SVP/Director of Global Marketing at Fenton
Why You Should Follow: Susan McPherson, Twitter-famous for founding #CSRchat, is a serial connector, passionate cause marketer and a corporate responsibility expert. As SVP/Director of global marketing at Fenton, she focuses on creating visibility for the firm running its CSR practice. She’s a regular writer and contributor for the Harvard Business Review, Triple Pundit and Forbes and has 20+ years of experience in marketing, public relations and sustainability communications. Susan has also been a trusted advisor to Business4Better and will be a speaker at our May 1-2 conference in Anaheim, California.
— Susan McPherson (@susanmcp1) March 31, 2013
Name: David Connor
Job Title: Managing Director at Coethica
Why You Should Follow: David’s personal goal is to take CSR / Sustainability practice beyond the niche to mainstream businesses across all sectors and sizes. He is currently redesigning Coethica to act as platform for inspiring, educating, supporting and promoting better business, especially at smaller businesses. David is also very engaged in the CSR community online. Other than Twitter, you can also find him very active and sharing great CSR content on Google+ and Facebook.
— David Connor (@davidcoethica) March 28, 2013
Twitter: @RealizedWorth Name: Chris Jarvis Job Title: Owner, RealizedWorth Why You Should Follow: Chris helps companies globally to design and implement corporate volunteering programs and he shares a lot of his wisdom and insight on Twitter. His tweets cover CSR, sustainability, nonprofit and pretty much anything that is ‘good.’ Chris will also be a speaker at the Business4Better conference this May where he will be sharing ideas about community involvement and micro-volunteering.
Twitter: @AndreaLearned Name: Andrea Learned Job Title: Author, Speaker and Communications Strategist, Sustainability & CSR Why You Should Follow: Andrea is a communications and content strategist, with a specialty in building thriving networks and developing thought leadership via social media. She has applied her years of expertise in the women’s market to the sustainable business practices and corporate social responsibility efforts that have become her passion.
Name: Aman Singh
Job Title: Editorial Director at CSRwire, journalist, communications strategist
Why You Should Follow: Currently, Aman leads CSRwire’s content and social media strategies and is a leader on Twitter when it comes to tweets relevant to CSR, sustainability and social good. Previously, while working at Vault, Aman designed, created and managed the recruitment industry’s first CSR channel built exclusively for interaction and engagement between job seekers, HR executives and CSR practitioners. Aman shares tons of wisdom on Twitter and is very engaging and ‘engagable.’
— Aman Singh (@AmanSinghCSR) April 2, 2013
Name: Alice Korngold
Job Title: President & CEO at Korngold Consulting
Why You Should Follow: Alice Korngold is Pesident & CEO, Korngold Consulting LLC her areas of expertise include board governance, corporate social responsibility, and for-profit/nonprofit partnerships. Korngold has trained and placed several hundred corporate executives on global, national, and regional nonprofit boards. She has provided consulting services in the U.S., Latin America, Europe, Asia, and the Middle East for over 20 years.
— Alice Korngold (@alicekorngold) March 30, 2013
Name: Jim McClelland
Job Title: Sustainable Futurist, Speaker, Facilitator and Journalist
Why You Should Follow: Sustainable Futurist, Speaker, Facilitator and Journalist, Jim McClelland is the ex-Editor and Founder of sustain’ Magazine. With a Master’s degree in ‘The Word & the Visual Imagination’, Jim has amassed over 20 years’ experience in magazine publishing, with the majority of that time spent editing journals for the built environment sector. He sits on the Board of Trustees of the Youth Charter for Sports, Culture & Arts and Steering Groups for such as the Defra-backed organisation for young property and construction professionals sharing an interest in sustainable development, SPONGE.
— Jim McClelland (@SustMeme) March 30, 2013
Name: Tim Mohin
Job Title: Director, Corporate Responsibility at Advanced Micro Devices
Why You Should Follow: As author of Changing Business from the Inside Out: A Treehugger’s Guide to Working in Corporations, and chairman of the Electronic Industry Citizenship Coalition, Mr. Mohin has more than 25 years of experience in environmental sustainability and corporate social responsibility. Having held significant leadership roles with three major technology firms, the US Senate and the Environmental Protection Agency, Mohin has established a track record of successful leadership in multiple environments and cultures. Mohin speaks and writes frequently on corporate responsibility, sustainability and the environment.
— Tim Mohin (@TimMohinAMD) March 29, 2013
Name: Fabian Pattberg
Job Title: Managing Director at PB Consulting GmbH
Why You Should Follow: Blogging and tweeting about topics of Sustainability, CSR and Social Media, Fabian runs an organization that has various business areas all aiming to promote the concept of sustainability and CSR. These business areas include: development and management of sustainability websites, consulting services in the area of sustainability, facilitation of workshops, and consulting and management of sustainability and CSR social media campaigns.
What the dot-com era can teach us about CSR reporting j.mp/Yf3BdS
— Fabian Pattberg (@FabianPattberg) March 27, 2013
Name: Janet ‘Jan’ Morgan
Job Title: CEO Sequent Management, formerly president of CSRwire
Why You Should Follow: Jan is super smart about CSR and sustainability matters and she’s not stingy with sharing knowledge. She is an advisor and speaker who focuses on sustainable business practices, social enterprise and best practices for nonprofits. As CEO of the Sequent Management Group Jan works to help solve pressing global business, social and environmental problems.
— Janet M Morgan(@jan_morgan) November 26, 2012
Let us know who you think deserves a follow @Business4Better.
This post was a collaboration between writers at UBM: Nicholas Water, Marketing Manager at UBM Tech; Alex Armstrong, Marketing Specialist at UBM Tech: and Victoria Harres, VP, Audience Development and Social Media at PR Newswire and social lead for Business4Better.