Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries  greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading

Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

Technology and the Nonprofit: A Blog Roundup from Stanford Social Innovation Review

This post is by guest blogger Mary Harrison, Stanford student and Stanford Social Innovation Review intern.

The field of technology is one important area of successful partnerships between nonprofits and businesses. Health care, education, and banking are three sectors that are currently using groundbreaking technology partnerships between businesses and nonprofits.

These technologies are often very simple and inexpensive but can make an extraordinary impact in people’s lives. Nonprofit/business partnerships can provide benefits to both organizations involved.

Here are some recent Stanford Social Innovation Review blogs that have been written about innovative partnerships. Continue reading

Eight Essential Reasons to Register for Business4Better!

Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.

It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading

Top 10 CSR Pros To Follow On Twitter

Twitter.comSocial Media is often thought of as a place to express oneself to the world; sometimes selfishly and for personal gain, and sometimes for the betterment of the world around us. It has proved to be a powerful tool for social good.

People are using social media to organize and create a better world.

No where is this more evident than in Corporate Social Responsibility (CSR) initiatives. Every step a company makes, whether it be good or bad, is easily broadcast over social and consumers expect organizations to be responsible citizens in their communities more than ever.

With that in mind, below is a list of the most influential and, in our opinion, interesting CSR thought leaders to follow on Twitter. Continue reading

Defining Sports and Social Change: Sports as a Vehicle for Advocacy, Awareness and Fundraising

This post, last in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

This is my final segment on “Defining Sports and Social Change” and here I’ll be shining a light where sports are used as a platform for advocacy, awareness and fundraising campaigns. This is the category most casual sports fans and active “weekend warriors” are familiar with, where we see sports as a central, unifying platform to rally an audience and raise awareness and/or funds around a particular cause.  

Probably the most common examples are the thousands of run/walks, marathons and endurance races that happen every year, raising funds and awareness around a myriad of diseases and critical social issues. Run/Walk/Ride events have proven to be effective fundraisers and are used by some of the largest nonprofits and cause programs in the world including American Cancer Society, National Multiple Sclerosis Society and the Alzheimer’s Association. Continue reading

4 Hours and 40 Tablets Make a Difference at Grandma’s House

Last week I received a call from Julie Cole, director of Grandma’s House. She told me she still can’t believe all the help they received through our most recent [email protected] project.

It turns out we touched them as much as they touched us.

Grandma’s House is an amazing inter-generational nursing home at the Orlando Health & Rehabilitation Center (OHRC). The nonprofit has created a very unique and special family—both young and old with severe disabilities living together under one roof.

Channel@Work at Grandma's House

[email protected] at Grandma's House

On Continue reading

Defining Sports and Social Change: Sports Programming as a Development Tool

This post, second in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

In the first segment of this series, I talked about sports programming for underserved populations, including sports for people with disabilities and programs for economically disadvantaged communities. Here, I’m focusing on sports programming that operates as a developmental platform to tackle specific social issues. These programs are similar to the ones mentioned in the previous post as both are rooted in providing a sport or activity, however the end goal here is a bit different. Programs in the development space have specific outcomes attached to their programs such as literacy and education, disease prevention, or peace building and reconciliation, and the sports activity is central to initiating that change. Defining Sports and Social Change

While there are many on-going “sport for development” initiatives, what’s also common in this category are programs implemented to address immediate issues that arise during a humanitarian crisis, natural disasters and in conflict/post-conflict zones. Continue reading

Method’s Social Responsibility Drives Rapid Success

You’ve likely heard the story of the cleaning supply company Method:

Act 1Adam Lowry and Eric Ryan start a company of dish s

oap so beautiful it makes any kitchen sink look stylish.

Act 2 – Company gets shelf space at Target by making a very effective sales pitch.


Act 3
– Employees suit up for a trendy corporate ad, now available on YouTube.

Act 4 – Company reaches $100 million in revenue and Lowry and Ryan sell it to a bigger company, becoming very wealthy.

There is, however, also an alternative version of the Method story: Continue reading

Jane Cosmetics Touches Communities Through Friends of Jane

Corporate Social Responsibility, CSR, initiatives work best when they’re tied to the very communities a company does business in.

Jane Cosmetics achieves this by working with different types of charities through its nonprofit partnership program, Friends of Jane.

Last fall, the company teamed with She’s the First as a Friend of Jane and launched a specially packaged lip gloss collection, of which 100 percent of net proceeds go to She’s the First, which also is mentioned on the  packaging.

Jane also sponsored She’s the First’s second annual Tie-Dyed Cupcake Bake-off in November, a social media-driven fundraising campaign. In the week-long event, students across the U.S. hold cupcake sales to raise money for girls’ education sponsorships in eight developing countries. The distinctive cupcakes inevitably stop students in their tracks and give volunteers the opportunity to not only fundraise but educate others about the need to support girls
getting into the classroom in other countries, said Tammy Tibbetts, founder and president of She’s the First.

Read more about how Jane Cosmetics and “She’s the First” are reaching out into the communities they serve in this new case study: Putting Your Best Face Forward: Jane Cosmetics partners with a young social media-savvy non-profit to reach teenagers and young women

 

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