At New York’s 92nd Street Y on Tuesday of Social Media Week NYC 2013, a packed house of ‘giving’ people representing nonprofits and organizations interested in social good gathered to hear about #GivingTuesday, a movement for sharing social good initiatives great and small.
Giving Tuesday is a nascent organization, conceived in July of 2012, launched in November 2012, and becoming a major movement for social good on its very first try.
The virtual social good event was created for the connected community, people who use social media.
It tapped the strength of influencers to spread its message of doing and sharing ‘good’ for twenty-four hours. Participation included everything from organizations that raised a million dollars to an individual mom who took her kids shopping for the needy. Tapping into niche communities was very important. Organizers reached out to mom bloggers and people who share on Pinterest.