For many companies, getting started can be the hardest part of any community partnership program.
Appirio started small at just the 100 employee mark, picking a few key areas and working with employees to understand their ideas and get them involved. In the beginning it felt like a bunch of events strung together, not a program. As they grew, Appirio figured out how to more gracefully interweave business objectives with their CSR and community involvement. At the top of the list was leading with their strengths in tech talent and resources to make a difference and strong reliance on employee participation. This also helps to have impact on an ad hoc, dynamic budget. Continue reading