Defining Sports and Social Change: Sports as a Vehicle for Advocacy, Awareness and Fundraising

This post, last in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

This is my final segment on “Defining Sports and Social Change” and here I’ll be shining a light where sports are used as a platform for advocacy, awareness and fundraising campaigns. This is the category most casual sports fans and active “weekend warriors” are familiar with, where we see sports as a central, unifying platform to rally an audience and raise awareness and/or funds around a particular cause.  

Probably the most common examples are the thousands of run/walks, marathons and endurance races that happen every year, raising funds and awareness around a myriad of diseases and critical social issues. Run/Walk/Ride events have proven to be effective fundraisers and are used by some of the largest nonprofits and cause programs in the world including American Cancer Society, National Multiple Sclerosis Society and the Alzheimer’s Association. Continue reading