Planning Your Social Media Strategy

Ayelet Baron has her roots in coaching and mentoring and at the Business4Better conference last week she coached an audience of nonprofit and business executives to think beyond ‘likes’ and retweets. Urging everyone to think first about human relationships and real business goals.

Social networks, after all are just tools to help us get to where we want to be.

When you are planning your social media strategy, you should focus on the communities you want to build rather than thinking about tools that may help you get there. Sage advice. Continue reading

Purpose Beyond Profits

More than eight out of 10 consumers want business to place at least equal weight on society’s interests as its business interests.  Yet businesses are struggling to address social issues.

That is according to Carol Cone, an internationally-recognized expert on cause marketing and branding and a speaker at Business4Better this week.

“Purpose is the reason for an organization’s being beyond profits,” said Cone.  “It creates differentiation, fuels innovation, growth and sales, builds and protects reputation, and engages and inspires customers and employees. “ Continue reading

Midsize Businesses: Follow Your True North and Grow

Reconciling a balance sheet or analyzing data for the next great product is not the only metric that drives the success of great companies. Rather the secret sauce has to do with empathy for the world around you.

It is not just business for better, it is better for business, says Dev Patnaik, CEO of Jump Associates and author of Wired to Care who opened up the Business4Better show here in Anaheim.

He implored businesses to reconnect with their humanity and gave examples of companies that are doing this today. “When we are fact-based and living our lives with PowerPoint data, we are only bringing in a part of our brains every day to work, says Patnaik. “You have to have that connection and get out beyond your walls and spend the time in the real world.” Continue reading

Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries  greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading

Eight Essential Reasons to Register for Business4Better!

Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.

It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading

Cause Marketing: Partnerships That Go Beyond Philanthropy

Sponsorship is one of the oldest forms of advertising, and the basic principle – associating your brand’s name positively with something your target market enjoys –still holds water today.

However, in today’s changed information marketplace, in which traditional media share the stage with bloggers, brands, experts and individuals,  traditional sponsorships can fall a bit short.  Why?  Because  they give people precious little to talk about.

Enter cause marketing. Continue reading

Premal Shah of Kiva Will Keynote at Business4Better

“With a mobile phone, you can be sitting inside a hut in rural Kenya and within seconds get money from San Francisco, California,” said Premal Shah, President of Kiva.org in a brief interview for Intel’s Sixty Second Insights.

Premal Shah, President of Kiva.org

What is Kiva? In short, it’s a non-profit organization that facilitates micro-lending to people around the globe and helps them grow their small businesses. Continue reading