Planning Your Social Media Strategy

Ayelet Baron has her roots in coaching and mentoring and at the Business4Better conference last week she coached an audience of nonprofit and business executives to think beyond ‘likes’ and retweets. Urging everyone to think first about human relationships and real business goals.

Social networks, after all are just tools to help us get to where we want to be.

When you are planning your social media strategy, you should focus on the communities you want to build rather than thinking about tools that may help you get there. Sage advice. Continue reading

Midsize Businesses: Follow Your True North and Grow

Reconciling a balance sheet or analyzing data for the next great product is not the only metric that drives the success of great companies. Rather the secret sauce has to do with empathy for the world around you.

It is not just business for better, it is better for business, says Dev Patnaik, CEO of Jump Associates and author of Wired to Care who opened up the Business4Better show here in Anaheim.

He implored businesses to reconnect with their humanity and gave examples of companies that are doing this today. “When we are fact-based and living our lives with PowerPoint data, we are only bringing in a part of our brains every day to work, says Patnaik. “You have to have that connection and get out beyond your walls and spend the time in the real world.” Continue reading

Shared value: Going beyond traditional CSR

Corporate social responsibility has come a long way from the days of handing out checks and doing good. It’s even gone beyond strategic CSR, in which businesses try to do more than donate money. Today, many companies are shifting to the concept of “shared value.”

This new phase was the focus of a panel discussion here at B4B led by Lalitha Vaidyanathan, managing director of FSG. “Corporate responsibility of the future needs to come from the core business,” she told the audience. “You’re creating social good while creating economic value for the business.”

Adam Lowry, Lalitha Vaidyanathan, Christopher Lloyd

Shared value requires approaching business in a much different way, she said. Corporate philanthropy still has a role, but companies need to think if there are bigger, more scalable ways for them to create social change. Both large and midsize companies can participate, she said. Continue reading

Turning The Tables on #CSRchat’s Susan McPherson

For the #CSRchat initiated, I don’t have to explain how exciting it is that this Wednesday (May 1st) at the Business4Better conference, the one and only founder and host of #CSRchat, Susan McPherson will be chatting live.

And to add to the awesomeness of that, on a very personal note, ‘I’ get to interview her!

I am turning the tables on Susan and making her the guest of her own chat. We will be chatting both virtually and live – at the same time — and we hope you’ll join us for this great experiment. It will be a true test of our social media / multitasking abilities.

Continue reading

Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries  greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading

Eight Essential Reasons to Register for Business4Better!

Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.

It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading

Tips For Participating In #CSRchat Wednesday, March 20th

We’re very excited at Business4Better that we will be part of #CSRchat on Twitter tomorrow, Wednesday, March 20th, 3 PM ET, sharing some of the results from our recent survey of midsize companies concerning steps they are taking toward being more socially responsible.

Representing Business4Better on #CSRchat will be Scott Vaughan, CMO of UBM Tech who is B4B’s volunteer director of marketing. Scott will have the results of our mid-market CSR survey in front of him and will be sharing some of the more significant findings.

If you haven’t participated in a Twitter chat before, here are a few tips to guide you: Continue reading

Dev Patnaik Will Discuss The Power of Empathy on Change and Growth at B4B Conference

In his book Wired to Care: How Companies Prosper When They Create Widespread Empathy, Dev Patnaik talks about how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.

Dev Patnaik, CEO Jump Associates, Author of Wired to Care

Dev is the CEO of Jump Associates, a business strategy and innovation firm, and an adjunct professor at Stanford University’s Product Design program, teaching a class called Needfinding. Continue reading

Beyond Corporate Charity: Doing Business for Better

White Paper: Stop The Charity and Start the Impact

Stop The Charity and Start The Impact (a Business4Better white paper)

The way beyond the self-limiting altruistic corporate charity of the 20th century  is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.

A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading

Nonprofit Insights: Accelerating Cause Marketing (free webinar)

Business4Better Nonprofit Insights WebinarBusiness4Better, in collaboration with OneOC, invites you to join join us for the first in a series of informative webinars, Nonprofit Insights, designed to educate and help nonprofits increase the awareness, impact and value of their organizations.

Scheduled for Thursday, October 11 at 1 p.m. PDT, Cause Marketing that makes a quantum leap in societal impact” will delve into creating more meaningful, active partnerships with for-profit organizations that can accelerate the effectiveness of an organization’s mission. Continue reading