Two cases of successful cause marketing

AOL is a household name but that doesn’t mean Blair Cobb, senior director of  cause marketing and community relations for the company, has millions of dollars to give to nonprofits. Her group needs to find unique ways AOL can give back other than writing a check.

Aria Finger, Blair Cobb, Nitzan Pelman, Susan McPherson

AOL’s partnership with Citizen Schools, a nonprofit that provides expanded school programs for kids in low-income communities, does just that. AOL’s employees volunteer to teach students (apprenticeship is the core of Citizen Schools’ model), produce videos that provide exposure for the nonprofit, and the company publishes blog posts from Citizen Schools staff and student, Cobb said during a panel discussion at the Business4Better conference. Having AOL’s executive leaders, including its CEO and Arianna Huffington, participate in the teaching program, helped encourage other AOL employees to engage, she said. Continue reading

Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

Carol Cone Will Discuss Purpose and Corporate Responsibility

Purpose, standing for something beyond the bottom line, is changing core operations, brands, marketing and culture at all sorts of companies according to Carol Cone.

“Consumers are calling for business leaders to genuinely embed “purpose” into their everyday operations,” she stated in an article for The Huffington Post.

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The Latent Power of Corporate Partnerships

Nonprofit leaders are increasingly realizing the latent power of corporate partnerships. Bill Shore founded and built one of the nation’s largest anti-hunger organizations. Share Our Strength (SOS), by rejecting what he calls the system of setting for that tiny margin of the financial universe that consists of leftover wealth.

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Nonprofit Insights: Accelerating Cause Marketing (free webinar)

Business4Better Nonprofit Insights WebinarBusiness4Better, in collaboration with OneOC, invites you to join join us for the first in a series of informative webinars, Nonprofit Insights, designed to educate and help nonprofits increase the awareness, impact and value of their organizations.

Scheduled for Thursday, October 11 at 1 p.m. PDT, Cause Marketing that makes a quantum leap in societal impact” will delve into creating more meaningful, active partnerships with for-profit organizations that can accelerate the effectiveness of an organization’s mission. Continue reading