Reconciling a balance sheet or analyzing data for the next great product is not the only metric that drives the success of great companies. Rather the secret sauce has to do with empathy for the world around you.
It is not just business for better, it is better for business, says Dev Patnaik, CEO of Jump Associates and author of Wired to Care who opened up the Business4Better show here in Anaheim.
He implored businesses to reconnect with their humanity and gave examples of companies that are doing this today. “When we are fact-based and living our lives with PowerPoint data, we are only bringing in a part of our brains every day to work, says Patnaik. “You have to have that connection and get out beyond your walls and spend the time in the real world.” Continue reading
This post is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.
What is a sports nonprofit organization?
In developing cause marketing and corporate social responsibility (CSR) programs around sports, this is a question my organization runs into quite often. While some people are familiar with a few well-known sports related nonprofits like Special Olympics or the Boys and Girls Clubs, the breadth and depth of what the programs in this space provide is truly unique. Recognizing the differences surrounding how these programs work and what type of impact they strive for are vitally important to anyone who wants to create an effective for-profit/nonprofit relationship in sports.
For those of you who come from the business side of the equation, I hope this provides a clearer picture of the overall sports nonprofit landscape so you can make better-informed decisions when selecting a nonprofit partner for cause marketing campaigns or broader CSR initiatives.
At New York’s 92nd Street Y on Tuesday of Social Media Week NYC 2013, a packed house of ‘giving’ people representing nonprofits and organizations interested in social good gathered to hear about #GivingTuesday, a movement for sharing social good initiatives great and small.
Giving Tuesday is a nascent organization, conceived in July of 2012, launched in November 2012, and becoming a major movement for social good on its very first try.
The virtual social good event was created for the connected community, people who use social media.
It tapped the strength of influencers to spread its message of doing and sharing ‘good’ for twenty-four hours. Participation included everything from organizations that raised a million dollars to an individual mom who took her kids shopping for the needy. Tapping into niche communities was very important. Organizers reached out to mom bloggers and people who share on Pinterest.
IBM knows a few things about giving back. And the company is passing its knowledge on to others to help them do the same.
For 10 years now, IBM has been building what it calls its On Demand Community. This space on its website makes it easy for the company’s employees — and even retirees and non-IBM employees — to apply their professional talents to help schools, local government and not-for-profits of their choosing.
‘Tis the season for giving and a perfect time to reflect on your charity and community engagement initiatives for 2013. Amplifying this point, Mark Zuckerberg, CEO of Facebook made headlines this week with a $500m stock donation to Silicon Valley Community Foundation, a nonprofit organization focused on education and health initiatives.
I working predominantly in the Tech industry and there are many great examples and stories of giving and philanthropy from the Bill and Melinda Gates Foundation to Salesforce.com and Marc Benioff’s Dream foundation. My colleague Kelley Damore of UBM Tech’s CRN outlines many examples in a recent article and even presents this in a slide presentation worth a look. While many of these are big examples, small and medium businesses and entreprenuers are having their own impact as outlined in Kelley’s “Charitable Endeavors: SMBs Can Think Big”.
Stop The Charity and Start The Impact (a Business4Better white paper)
The way beyond the self-limiting altruistic corporate charity of the 20th century is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.
A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading