Last week I received a call from Julie Cole, director of Grandma’s House. She told me she still can’t believe all the help they received through our most recent [email protected] project.
It turns out we touched them as much as they touched us.
Grandma’s House is an amazing inter-generational nursing home at the Orlando Health & Rehabilitation Center (OHRC). The nonprofit has created a very unique and special family—both young and old with severe disabilities living together under one roof.
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Stop The Charity and Start The Impact (a Business4Better white paper)
The way beyond the self-limiting altruistic corporate charity of the 20th century is business integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable.
A sales representative might educate clients about reducing their carbon footprint while trying to sell a product upgrade or a corporate call center might staff a community help line in addition to taking customer calls. Continue reading