Corporate Social Responsibility, CSR, initiatives work best when they’re tied to the very communities a company does business in.
Jane Cosmetics achieves this by working with different types of charities through its nonprofit partnership program, Friends of Jane.
Last fall, the company teamed with She’s the First as a Friend of Jane and launched a specially packaged lip gloss collection, of which 100 percent of net proceeds go to She’s the First, which also is mentioned on the packaging.
Jane also sponsored She’s the First’s second annual Tie-Dyed Cupcake Bake-off in November, a social media-driven fundraising campaign. In the week-long event, students across the U.S. hold cupcake sales to raise money for girls’ education sponsorships in eight developing countries. The distinctive cupcakes inevitably stop students in their tracks and give volunteers the opportunity to not only fundraise but educate others about the need to support girls
getting into the classroom in other countries, said Tammy Tibbetts, founder and president of She’s the First.
Read more about how Jane Cosmetics and “She’s the First” are reaching out into the communities they serve in this new case study: Putting Your Best Face Forward: Jane Cosmetics partners with a young social media-savvy non-profit to reach teenagers and young women