When Sonic Drive In wanted to give back to the community, it didn’t rush into things. The company, which has 3,500 drive-in restaurants across the country, wanted to make sure any initiative had the support of its franchise partners. And it wanted to focus on education, unlike the health focus of one of its top competitors, McDonald’s.
Sonic ultimately decided it wanted to support teachers at the local level. To do that, it teamed with DonorsChoose.org, a Web-based nonprofit that enables teachers to submit requests for classroom supplies. Five years later, the partnership is still going strong.
“We took the right amount of time to research on the front end” to make sure it would be the right program with the right partner, Christi Woodworth, Sonic’s director of social media, said during a session on corporate-nonprofit partnerships at the Business4Better conference.