Purpose Beyond Profits

More than eight out of 10 consumers want business to place at least equal weight on society’s interests as its business interests.  Yet businesses are struggling to address social issues.

That is according to Carol Cone, an internationally-recognized expert on cause marketing and branding and a speaker at Business4Better this week.

“Purpose is the reason for an organization’s being beyond profits,” said Cone.  “It creates differentiation, fuels innovation, growth and sales, builds and protects reputation, and engages and inspires customers and employees. “ Continue reading