Defining Sports and Social Change: Sports Programming as a Development Tool

This post, second in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

In the first segment of this series, I talked about sports programming for underserved populations, including sports for people with disabilities and programs for economically disadvantaged communities. Here, I’m focusing on sports programming that operates as a developmental platform to tackle specific social issues. These programs are similar to the ones mentioned in the previous post as both are rooted in providing a sport or activity, however the end goal here is a bit different. Programs in the development space have specific outcomes attached to their programs such as literacy and education, disease prevention, or peace building and reconciliation, and the sports activity is central to initiating that change. Defining Sports and Social Change

While there are many on-going “sport for development” initiatives, what’s also common in this category are programs implemented to address immediate issues that arise during a humanitarian crisis, natural disasters and in conflict/post-conflict zones. Continue reading