Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

The Sustainability Generation Makes The Case For Value-based Businesses

Future business success depends on taking personal responsibility for sustainability, argues Mark Coleman in his new book, The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW! 

“You will be in a world where natural resources are constrained and recruitment and retention are difficult,” Coleman warned in an interview. What’s required, then, are businesses and products built around engaged employees and social responsibility.

Coleman points to Green Mountain Coffee Roasters as an example. The company invests in the communities that grow its beans, he observed, not out of some abstract sense of obligation or philanthropy, but because keeping that environment healthy is a basic requirement for getting high-quality, low-cost beans. Sustainability is core to the business strategy. Continue reading