Lance, Livestrong and Nike: CSR Doesn’t Demand Purity

Is there really anyone who thought that Lance Armstrong could win the Tour de France 7 times and not be doping?

America’s appalled shock at his confession feels like hypocrisy to me. Of course professional cyclists dope. But that doesn’t mean they can’t also do good.  Just like the rest of us.

Lance Armstrong at the 2005 Tour de France.

Lance Armstrong at the 2005 Tour de France. (Photo credit: Wikipedia)

Businesses who align themselves with not-for-profit efforts with celebrity founders or spokespersons sometimes feel they take a risk. What if there is scandal? Is this person really all good?

There very well might be a scandal, and no one is all good, I think. But that shouldn’t stop anyone.

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