Five Simple Reasons Your Business Will Profit from CSR

Corporate social responsibility (CSR) is quickly becoming a term that cannot be left out of the conversation when planning a company’s future. And that goes for all companies, no matter what the size.

CSR is not just for ‘corporations.’

Employees, customers and investors are making choices that give preference to businesses that have a positive impact on the communities they live, work and do business in. And that will impact your bottom line.

Here are five very basic reasons your business will profit by considering your social responsibility: Continue reading

Cause Marketing: Partnerships That Go Beyond Philanthropy

Sponsorship is one of the oldest forms of advertising, and the basic principle – associating your brand’s name positively with something your target market enjoys –still holds water today.

However, in today’s changed information marketplace, in which traditional media share the stage with bloggers, brands, experts and individuals,  traditional sponsorships can fall a bit short.  Why?  Because  they give people precious little to talk about.

Enter cause marketing. Continue reading