Tim Frick, president of Mightybytes, a Chicago-based web development firm, got fed up. After weeks of watching footage of oil-soaked pelicans in the Gulf of Mexico after the BP spill, he had to do something. He rode his bike.
“When you are angry, take it out on your legs,” he told his audience at Business4Better.
Frick joined ClimateRide on a multi-day ride from Ventura, Calif. to San Francisco. A lucky case of bronchitis slowed him down, and he ended up getting a behind the scenes look at the organization from the “sag wagon.” A love affair was born. Continue reading