Cause Marketing: Partnerships That Go Beyond Philanthropy

Sponsorship is one of the oldest forms of advertising, and the basic principle – associating your brand’s name positively with something your target market enjoys –still holds water today.

However, in today’s changed information marketplace, in which traditional media share the stage with bloggers, brands, experts and individuals,  traditional sponsorships can fall a bit short.  Why?  Because  they give people precious little to talk about.

Enter cause marketing. Continue reading