More than eight out of 10 consumers want business to place at least equal weight on society’s interests as its business interests. Yet businesses are struggling to address social issues.
That is according to Carol Cone, an internationally-recognized expert on cause marketing and branding and a speaker at Business4Better this week.
“Purpose is the reason for an organization’s being beyond profits,” said Cone. “It creates differentiation, fuels innovation, growth and sales, builds and protects reputation, and engages and inspires customers and employees. “ Continue reading
In these tough economic times, when companies are already pinching pennies, finding the funds for corporate giving can be difficult. But donations don’t have to come in the form of dollars, as one company has discovered.
Give Something Back (GSB), a commercial office products company based in Oakland, Calif., has a unique business model.
Like Staples and Office Depot, the company sells supplies such as paper, pens, and staplers, but unlike its competitors, GSB doesn’t distribute its earnings to owners or shareholders. Continue reading
Because nonprofit managers are unaccustomed to corporate presence, nonprofit-business partnerships remain notoriously difficult. Still, there is no question that there are ways to succeed and that success often takes nonprofits to previously unimagined levels of impact. Indeed, there are enough successes (and failures) to identify five strategies that help ensure, not only that partnerships will not fall apart, but that they truly magnify the social sector impact. Continue reading
The word ‘free’ doesn’t come up often enough in my opinion, but I’m so happy that it has in this case.
Every worthy nonprofit deserves a bit of ‘free.’
Business4Better has opened the application process for qualifying nonprofit organizations interested in fostering deeper and more impactful relationships with businesses to secure a free exhibit space at our inaugural event. Continue reading