Shared value: Going beyond traditional CSR

Corporate social responsibility has come a long way from the days of handing out checks and doing good. It’s even gone beyond strategic CSR, in which businesses try to do more than donate money. Today, many companies are shifting to the concept of “shared value.”

This new phase was the focus of a panel discussion here at B4B led by Lalitha Vaidyanathan, managing director of FSG. “Corporate responsibility of the future needs to come from the core business,” she told the audience. “You’re creating social good while creating economic value for the business.”

Adam Lowry, Lalitha Vaidyanathan, Christopher Lloyd

Shared value requires approaching business in a much different way, she said. Corporate philanthropy still has a role, but companies need to think if there are bigger, more scalable ways for them to create social change. Both large and midsize companies can participate, she said. Continue reading

Love Your Job: Lead a Strategic Corporate Community Initiative

Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries ¬†greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.

Is it even possible, you might be wondering, to “add meaning” to a job?

Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading