When we think of corporate social responsibility (CSR), so often we think of large companies with deep pockets that have dedicated staff to run employee and community engagement programs, or small start-ups that are birthed with the gene of sustainability in place.
Last month Business4Better took on the challenge of exploring just how immersed in community engagement efforts mid-size companies were.
The greatest potential for doing good is with the mid-market. “If the Middle Market were a country, its GDP would rank it as the fourth largest economy in the world,” states Scott Vaughan in a previous B4B blog post.
So we surveyed 173 business professionals from mid-size companies (100-5000 employees) about CSR to gauge the status and plans for community involvement. Continue reading
Wishing you found your work more enthralling? You can! And you don’t have to resign from your current position. The answer is to do your work in a way that carries greater meaning to you than your job description suggests. It is well established that the more meaning we confer to our work, the happier we are.
Is it even possible, you might be wondering, to “add meaning” to a job?
Absolutely. Strategic corporate community involvement, which is a form of Corporate Social Reponsibility (CSR) or Shared Value, does just that. It is doing societal good, like assuaging hunger, hurricane damage or heart disease, as an integrated, and productive part of your corporate job. Continue reading
Business4Better (B4B) Conference & Expo is a few weeks out, taking place on May 1 & 2 in Anaheim, CA. More than a thousand business leaders and professionals will come together to explore and learn how nonprofit partnerships, corporate social responsibility (CSR), community involvement or other corporate charitable efforts can support their work – achieve greater commercial success while positively impacting your community.
It is more than just another corporate social responsibility event – it’s a not-for-profit event for mid-sized businesses ready to take action through real community engagement. Continue reading
You’ve likely heard the story of the cleaning supply company Method:
Act 1 – Adam Lowry and Eric Ryan start a company of dish s
oap so beautiful it makes any kitchen sink look stylish.
Act 2 – Company gets shelf space at Target by making a very effective sales pitch.
Act 3 – Employees suit up for a trendy corporate ad, now available on YouTube.
Act 4 – Company reaches $100 million in revenue and Lowry and Ryan sell it to a bigger company, becoming very wealthy.
There is, however, also an alternative version of the Method story: Continue reading
Once a midsize company embraces a social cause, it may want to prove to investors and customers that these causes are, in fact, embedded within the organization. B Corp designations seek to do just that: distinguish businesses committed to more than just the bottom line.
Excerpts from some of the things we’ve been reading online this week:
TV Advertising To Students Most Effective; Email Best Reach (Media Post)
Significant findings from the 2012 College Marketing Report include: 70% of students say they’re more likely to buy from a brand that supports a charitable cause and 63% are willing to spend more on products tied to a charity
Thompson Reuters Launches Sustainability Website (3BL Media)
Sustainability will provide multiple perspectives on energy and environmental issues, including on-topic news, analysis and opinion from Reuters news; content and analysis for professionals from Thomson Reuters businesses; insight from outside experts working in specialist fields such as climate, energy, health, law and corporate governance; reporting on the efforts of Continue reading