Defining Sports and Social Change: Sports as a Vehicle for Advocacy, Awareness and Fundraising

This post, last in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

This is my final segment on “Defining Sports and Social Change” and here I’ll be shining a light where sports are used as a platform for advocacy, awareness and fundraising campaigns. This is the category most casual sports fans and active “weekend warriors” are familiar with, where we see sports as a central, unifying platform to rally an audience and raise awareness and/or funds around a particular cause.  

Probably the most common examples are the thousands of run/walks, marathons and endurance races that happen every year, raising funds and awareness around a myriad of diseases and critical social issues. Run/Walk/Ride events have proven to be effective fundraisers and are used by some of the largest nonprofits and cause programs in the world including American Cancer Society, National Multiple Sclerosis Society and the Alzheimer’s Association. Continue reading

Defining Sports and Social Change: Sports Programming as a Development Tool

This post, second in a series of three, is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

In the first segment of this series, I talked about sports programming for underserved populations, including sports for people with disabilities and programs for economically disadvantaged communities. Here, I’m focusing on sports programming that operates as a developmental platform to tackle specific social issues. These programs are similar to the ones mentioned in the previous post as both are rooted in providing a sport or activity, however the end goal here is a bit different. Programs in the development space have specific outcomes attached to their programs such as literacy and education, disease prevention, or peace building and reconciliation, and the sports activity is central to initiating that change. Defining Sports and Social Change

While there are many on-going “sport for development” initiatives, what’s also common in this category are programs implemented to address immediate issues that arise during a humanitarian crisis, natural disasters and in conflict/post-conflict zones. Continue reading

Defining Sports and Social Change: Sports Programs for Underserved Communities

This post is by guest blogger Howard Brodwin of Sports and Social Change, a sports marketing firm focused on cause marketing, CSR and social enterprise development.

What is a sports nonprofit organization?

In developing cause marketing and corporate social responsibility (CSR) programs around sports, this is a question my organization runs into quite often. While some people are familiar with a few well-known sports related nonprofits like Special Olympics or the Boys and Girls Clubs, the breadth and depth of what the programs in this space provide is truly unique. Recognizing the differences surrounding how these programs work and what type of impact they strive for are vitally important to anyone who wants to create an effective for-profit/nonprofit relationship in sports.

For those of you who come from the business side of the equation, I hope this provides a clearer picture of the overall sports nonprofit landscape so you can make better-informed decisions when selecting a nonprofit partner for cause marketing campaigns or broader CSR initiatives.

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