When we think of corporate social responsibility (CSR), so often we think of large companies with deep pockets that have dedicated staff to run employee and community engagement programs, or small start-ups that are birthed with the gene of sustainability in place.
Last month Business4Better took on the challenge of exploring just how immersed in community engagement efforts mid-size companies were.
The greatest potential for doing good is with the mid-market. “If the Middle Market were a country, its GDP would rank it as the fourth largest economy in the world,” states Scott Vaughan in a previous B4B blog post.
So we surveyed 173 business professionals from mid-size companies (100-5000 employees) about CSR to gauge the status and plans for community involvement. Continue reading
We’re very excited at Business4Better that we will be part of #CSRchat on Twitter tomorrow, Wednesday, March 20th, 3 PM ET, sharing some of the results from our recent survey of midsize companies concerning steps they are taking toward being more socially responsible.
Representing Business4Better on #CSRchat will be Scott Vaughan, CMO of UBM Tech who is B4B’s volunteer director of marketing. Scott will have the results of our mid-market CSR survey in front of him and will be sharing some of the more significant findings.
If you haven’t participated in a Twitter chat before, here are a few tips to guide you: Continue reading