Turning The Tables on #CSRchat’s Susan McPherson

For the #CSRchat initiated, I don’t have to explain how exciting it is that this Wednesday (May 1st) at the Business4Better conference, the one and only founder and host of #CSRchat, Susan McPherson will be chatting live.

And to add to the awesomeness of that, on a very personal note, ‘I’ get to interview her!

I am turning the tables on Susan and making her the guest of her own chat. We will be chatting both virtually and live – at the same time — and we hope you’ll join us for this great experiment. It will be a true test of our social media / multitasking abilities.

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10 Twitter Accounts to Follow for Earthday

Here on the Business4Better blog we talk about all facets of corporate social responsibility, CSR, but in honor of earthday, today we are going to focus on the environment and sustainable existence.

To start the day on the right foot, here are my top ten Twitter accounts to follow to be ‘in the know’ on the topics of sustainability: Continue reading

Top 10 CSR Pros To Follow On Twitter

Twitter.comSocial Media is often thought of as a place to express oneself to the world; sometimes selfishly and for personal gain, and sometimes for the betterment of the world around us. It has proved to be a powerful tool for social good.

People are using social media to organize and create a better world.

No where is this more evident than in Corporate Social Responsibility (CSR) initiatives. Every step a company makes, whether it be good or bad, is easily broadcast over social and consumers expect organizations to be responsible citizens in their communities more than ever.

With that in mind, below is a list of the most influential and, in our opinion, interesting CSR thought leaders to follow on Twitter. Continue reading

The Sustainability Generation Makes The Case For Value-based Businesses

Future business success depends on taking personal responsibility for sustainability, argues Mark Coleman in his new book, The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW! 

“You will be in a world where natural resources are constrained and recruitment and retention are difficult,” Coleman warned in an interview. What’s required, then, are businesses and products built around engaged employees and social responsibility.

Coleman points to Green Mountain Coffee Roasters as an example. The company invests in the communities that grow its beans, he observed, not out of some abstract sense of obligation or philanthropy, but because keeping that environment healthy is a basic requirement for getting high-quality, low-cost beans. Sustainability is core to the business strategy. Continue reading

Open Call for Presenters for 2013 CSR Conference

Business4Better has opened its call for presenters for the 2013 Conference and Expo. B4B is looking for submissions from presenters with deep knowledge, passion, and innovative thinking in the areas of corporate community engagement, high-impact corporate social responsibility (CSR), skilled and pro-bono employee volunteering, and business / nonprofit partnerships.

Robert Kennedy 1963 - National Archives

The B4B content will help representatives from medium enterprises and nonprofits achieve the following:

Drive partnerships into the core business for maximum business and social impact

  • How to enhance and improve any business function with nonprofit partnerships
  • Getting internal business support for nonprofit partnerships that allows social efforts to grow to scale
  • Research findings on the business nonprofit partnerships Continue reading

Midmarket Companies: The Stage is Set for Sustainable Community Partnerships & Impact

As focus shifts from checkbook philanthropy to active, hands-on community involvement, mid-size enterprises are rising up to get employees and their brands more engaged in the communities they serve.

Mid Market GDP 4th Largest EconomyLarge Enterprises have been at the forefront of the corporate social responsibility landscape  with organized sustainability programs for a number of years. But midmarkets are now prime to make their own impact.

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FREE Exhibition Space To Nonprofits To Help Form Sustainable Corporate Partnerships

Business4Better Conference and Expo

Business4Better

The word ‘free’ doesn’t come up often enough in my opinion, but I’m so happy that it has in this case.

Every worthy nonprofit deserves a bit of ‘free.’

Business4Better has opened the application process for qualifying nonprofit organizations interested in fostering deeper and more impactful relationships with businesses to secure a free exhibit space at our inaugural event. Continue reading

From This Week’s CSR / Sustainability Reading List

Excerpts from some of the things we’ve been reading online this week:

TV Advertising To Students Most Effective; Email Best Reach (Media Post)

Significant findings from the 2012 College Marketing Report include: 70% of students say they’re more likely to buy from a brand that supports a charitable cause and 63% are willing to spend more on products tied to a charity

Thompson Reuters Launches Sustainability Website (3BL Media)

Sustainability will provide multiple perspectives on energy and environmental issues, including on-topic news, analysis and opinion from Reuters news; content and analysis for professionals from Thomson Reuters businesses; insight from outside experts working in specialist fields such as climate, energy, health, law and corporate governance; reporting on the efforts of Continue reading