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Conference Overview

Business4Better (B4B) features a two-day conference designed specifically for individuals from midsized enterprises responsible for social responsibility, community outreach and corporate volunteer programs. The conference will help businesses develop the knowledge, competencies and contacts to partner with nonprofits in ways that make a substantive impact on societal causes — from poverty alleviation to education to environmental protection — and on their own business performance, from branding to employee engagement to product innovation.

The B4B Conference will deliver cross-sector, engaging content through:

  • Keynote addresses from innovators in business-nonprofit partnerships
  • Main stage supersessions that will inspire and “make the case” for a new way of doing business through community engagement and social purpose
  • Breakout sessions with real-world practical and tactical information on nurturing, building and measuring social responsibility strategies, mutually-beneficial partnerships and successful programs
  • Show floor sessions featuring case studies, research, tools and tips for both business and nonprofit attendees

All B4B content will aim to help attendees from midsize enterprises and nonprofit organizations achieve the following:

Drive partnerships into the core business for maximum business and social impact
  • How to enhance and improve any business function with nonprofit partnerships
  • Getting internal business support for nonprofit partnerships that allows social efforts to grow to scale
  • Research findings on the business nonprofit partnerships
Tell high-impact stories about the partnerships
  • Measuring the business ROI and social ROI (SROI) of business-nonprofit partnerships
  • Including business-nonprofit partnership information in corporate and nonprofit annual reports and other communications
  • Telling the business-nonprofit partnership story using social media
Master partnership basics, no matter what job title they hold in a business or nonprofit
  • Evidence-based elements of a high-impact business-nonprofit partnership
  • How to transition from checkbook philanthropy to high- \impact partnerships without abandoning or alienating existing allies
  • How to work well and happily with cross-sector partners

B4B Conference Contacts:

Katherine Astromoff

Laurie Lehmann

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UBM Partnership Events:

Business4Better UK
London, UK

B4B China
15-16 July 2015
Shanghai, China
ONG Brazil
Saõ Paulo, Brazil
NGO India
Mumbai, India