B4B Keynotes

Dev Patnaik is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world’s most admired companies, including GE, Nike, Target and Virgin. Jump has helped companies to define profitable growth platforms in highly ambiguous spaces, and build the systems, processes and metrics to make these platforms a reality. In recent years, Jump has become particularly well-known for its pioneering culture. Jump was named by the Wall Street Journal as one of the best places to work in America. Dev is a frequent speaker at business forums and his articles have appeared in numerous publications, including BusinessWeek, Forbes, and Fast Company. He is also the author of the book Wired to Care: how companies prosper when they create widespread empathy. It was named one of the best books of the year by both Fast Company and Business Week. Noted author Malcolm Gladwell called Wired to Care “just what we need for the lean years ahead.” His forthcoming book, Unleash, is a playbook for leaders trying to grow their businesses in times of extreme change. When he’s not working at Jump, Dev is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from anthropology, design and business strategy to discover insights about ordinary people and create new products and services.

Carol L. Cone, Global Practice Chair of Edelman Business + Social Purpose, has responsibility for Edelman’s CSR, sustainability and citizenship offering worldwide, while she provides strategic counsel to clients including Microsoft, Girl Scouts USA, Southwest Airlines, Exelis, Wrigley and PNC. She has a deep commitment to innovative research with consumers, executives and employees working with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ global consumer study and its Trust and Health Engagement Barometers to client assignments. Carol is internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies/brands and social issues. From 1980–2010 she was the Founder, CEO and Chairman of Cone, Inc., recognized as the United States leading cause branding consultancy. There she led the development of signature cause branding programs including: the Avon Breast Cancer Crusade, ConAgra Foods' Feeding Children Better, PNC Grow Up Great, the American Heart Association's Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union's Our World, Our Family and Reebok's Human Rights programs. There she created groundbreaking research to advance the strategic practice of social issues engagement. Overall, Cone’s signature cause programs have raised more than $1.2 billion for social causes.