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B4B Thought Leadership Report: Volume 1

Stop the Charity and Start the Impact: How IBM and others have reinvented corporate giving to better serve society and business

The way beyond the self-limiting altruistic corporate charity of the 20th century is business-integrated community involvement, which brings charity to the core of business operations and makes business interests central to community involvement. This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable. Read real stories of corporate community involvement.

Please click on the image below to download the white paper:

Stop the Charity and Start the Impact

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